What Covid teaches us about innovating fast, Financial Times, 05/09/2021

Tired of Waiting on a Waiter?, EurekAlert, 07/29/2019 

The Long Tail Theory, Debunked: We Stick With What We Know, Mack Institute Podcast, 02/22/2018

Why Tom Cruise Is Still Bankable: Debunking the Long Tail, Knowledge@Wharton, 12/15/2017

Workplace Excellence Can Be Contagious, INSEAD Knowledge, 9/22/2016

Superstars at your service, Strategy + Business, 1/28/2016

When fewer employees can do more, Strategy + Business, 9/28/2012

A world of hits, The Economist, 11/26/2009

DVD data backs long, poor tail theory, The Register, 9/22/2009

Academic research conflicts with 'long tail', Billboard Business News, 9/21/2009

Rethinking the long tail theory: how to define 'hits' and 'niches', Knowledge@Wharton, 9/16/2009 

(ranked as the top article of the year published in Knowledge@Wharton in 2009)